How to Manage in Times of Crisis

Introduction to the 2020 edition

Humanity is facing a major challenge with the coronavirus. It is estimated that up to 60 million people world wide will die. Mostly older people or those with health issues. True , having health issues and being old. they would have died anyway but with the coronavirus we are talking about a major wave in a short window of time of hospitalized and dead people. Health delivery systems will collapse. Beyond 65 mil that will die scientist predict there will be hundreds of millions of sick people who will not be productive for a while till they recuperate.

One does not have to be a rocket scientist to realize that such a wave of sick people, collapsing a health delivery system , will cause a major reduction in active customers and thus consumption. And factories will not be able to produce . And logistics companies to deliver. And as revenues shrink, companies are going to fire part of their work force, causing the health crisis to be now also an economic crisis, leading to recession and predictably depression.

As unemployment grows and people on the lower level strata of society suffer income wise the most, there will be social unrest making the health and economic crisis be now a social crisis too. The unrest will call for strong government intervention and regulation that some liberal oriented people will consider anti democratic and too authoritarian bordering on dictatorship. That will make the medical – economic- social crisis to be also a political one. In other words, the year 2020 will be remembered and studied by generations of sociologists, medical researches, political science scientists and common men.

The question that should occupy us is: what is a company supposed to do with such dire predictions?

That is what this book is about.

I hope you find it helpful

Sincerely

Dr Ichak Kalderon Adizes