IX

My publisher, John Morgeson,—the estimable individual who had first refused my book, and who now, moved by self-interest, was devoting his energies assiduously to the business of launching it in the most modern and approved style, was not like Shakespeare’s Cassio, strictly ‘an honourable man.’ Neither was he the respectable chief of a long-established firm whose system of the cheating of authors, mellowed by time, had become almost sacred;—he was a ‘new’ man, with new ways, and a good stock of new push and impudence. All the same, he was clever, shrewd and diplomatic, and for some reason or other, had secured the favour of a certain portion of the press, many of the dailies and weeklies always giving special prominence to his publications over the heads of other far more legitimately dealing firms. He entered into a partial explanation of his methods, when, on the morning after my first meeting with the Earl of Elton and his daughter, I called upon him to inquire how things were going with regard to my book.

“We shall publish next week,”—he said, rubbing his hands complacently, and addressing me with all the deference due to my banking account—“And as you don’t mind what you spend, I’ll tell you just what I propose to do. I intend to write out a mystifying paragraph of about some seventy lines or so, describing the book in a vague sort of way as ‘likely to create a new era of thought’—or, ‘ere long everybody who is anybody will be compelled to read this remarkable work,’—or ‘as something that must be welcome to all who would understand the drift of one of the most delicate and burning questions of the time.’ These are all stock phrases, used over and over again by the reviewers,—there’s no copyright in them. And the last one always ‘tells’ wonderfully, considering how old it is, and how often it has been made to do duty, because any allusion to a ‘delicate and burning question’ makes a number of people think the novel must be improper, and they send for it at once!”

He chuckled at his own perspicuity, and I sat silent, studying him with much inward amusement. This man on whose decision I had humbly and anxiously waited not so many weeks ago was now my paid tool,—ready to obey me to any possible extent for so much cash,—and I listened to him indulgently while he went on unravelling his schemes for the gratification of my vanity, and the pocketing of his extras.

“The book has been splendidly advertised”—he went on; “It could not have been more lavishly done. Orders do not come in very fast yet—but they will,—they will. This paragraph of mine, which will take the shape of a ‘leaderette,’ I can get inserted in about eight hundred to a thousand newspapers here and in America. It will cost you,—say a hundred guineas—perhaps a trifle more. Do you mind that?”

“Not in the least!” I replied, still vastly amused.

He meditated a moment,—then drew his chair closer to mine and lowered his voice a little.

“You understand I suppose, that I shall only issue two hundred and fifty copies at first?”

This limited number seemed to me absurd, and I protested vehemently.

“Such an idea is ridiculous!” I said—“you cannot supply the trade with such a scanty edition.”

“Wait, my dear sir, wait,—you are too impatient. You do not give me time to explain. All these two hundred and fifty will be given away by me in the proper quarters on the day of publication,—never mind how,—they must be given away—”

“Why?”

“Why?” and the worthy Morgeson laughed sweetly—“I see, my dear Mr Tempest, you are like most men of genius—you do not understand business. The reason why we give the first two hundred and fifty copies away is in order to be able to announce at once in all the papers that ‘The First Large Edition of the New Novel by Geoffrey Tempest being exhausted on the day of publication, a Second is in Rapid Preparation.’ You see we thus hoodwink the public, who of course are not in our secrets, and are not to know whether an edition is two hundred or two thousand. The Second Edition will of course be ready behind the scenes, and will consist of another two hundred and fifty.”

“Do you call that course of procedure honest?” I asked quietly.

“Honest? My dear sir! Honest?” And his countenance wore a virtuously injured expression—“Of course it is honest! Look at the daily papers! Such announcements appear every day—in fact they are getting rather too common. I freely admit that there are a few publishers here and there who stick up for exactitude and go to the trouble of not only giving the number of copies in an Edition, but also publishing the date of each one as it was issued,—this may be principle if they like to call it so, but it involves a great deal of precise calculation and worry! If the public like to be deceived, what is the use of being exact! Now, to resume,—your second edition will be sent off ‘on sale or return’ to provincial booksellers, and then we shall announce—“In consequence of the Enormous Demand for the new novel by Geoffrey Tempest, the Large Second Edition is out of print. A Third will be issued in the course of next week.” And so on, and so on, till we get to the sixth or seventh edition (always numbering two hundred and fifty each) in three volumes; perhaps we can by skilful management work it to a tenth. It is only a question of diplomacy and a little dexterous humbugging of the trade. Then we shall arrive at the one-volume issue, which will require different handling. But there’s time enough for that. The frequent advertisements will add to the expense a bit, but if you don’t mind—”

“I don’t mind anything,” I said—“so long as I have my fun.”

“Your fun?” he queried surprisedly—“I thought it was fame you wanted, more than fun!”

I laughed aloud.

“I’m not such a fool as to suppose that fame is secured by advertisement,” I said—“For instance I am one of those who think the fame of Millais as an artist was marred when he degraded himself to the level of painting the little green boy blowing bubbles of Pears’s Soap. That was an advertisement. And that very incident in his career, trifling though it seems, will prevent his ever standing on the same dignified height of distinction with such masters in art as Romney, Sir Peter Lely, Gainsborough or Reynolds.”

“I believe there is a great deal of justice in what you say;” and Morgeson shook his head wisely—“Viewed from a purely artistic and sentimental standpoint you are right.” And he became suddenly downcast and dubious. “Yes,—it is a most extraordinary thing how fame does escape people sometimes just when they seem on the point of grasping it. They are ‘boomed’ in every imaginable way, and yet after a time nothing will keep them up. And there are others again who get kicked and buffeted and mocked and derided–”

“Like Christ?” I interposed with a half smile. He looked shocked,—he was a Non-conformist,—but remembering in time how rich I was, he bowed with a meek patience.

“Yes”—and he sighed—“as you suggest, Mr Tempest, like Christ. Mocked and derided and opposed at every turn,—and yet by the queerest caprice of destiny, they succeed in winning a world-wide fame and power–”

“Like Christ again!” I said mischievously, for I loved to jar his non-conformist conscience.

“Exactly!” He paused, looking piously down. Then with a return of secular animation he added—“But I was not thinking of the Great Example just then, Mr Tempest—I was thinking of a woman.”

“Indeed!” I said indifferently.

“Yes—a woman, who despite continued abuse and opposition is rapidly becoming celebrated. You are sure to hear of her in literary and social circles”—and he gave me a furtive glance of doubtful inquiry—“but she is not rich, you know,—only famous. However,—we have nothing to do with her just now—so let us return to business. The one uncertain point in the matter of your book’s success is the attitude of the critics. There are only six leading men who do the reviews, and between them they cover all the English magazines and some of the American too, as well as the London papers. Here are their names”—and he handed me a pencilled memorandum,—“and their addresses, as far as I can ascertain them, or the addresses of the papers for which they most frequently write. The man at the head of the list, David McWhing, is the most formidable of the lot. He writes everywhere about everything,—being a Scotchman he’s bound to have his finger in every pie. If you can secure McWhing, you need not trouble so much about the others, as he generally gives the ‘lead,’ and has his own way with the editors. He is one of the ‘personal friends’ of the editor of the Nineteenth Century for example, and you would be sure to get a notice there, which would otherwise be impossible. No reviewer can review anything for that magazine unless he is one of the editor’s friends^[2]. You must manage McWhing, or he might, just for the sake of ‘showing off,’ cut you up rather roughly.”

“That would not matter,” I said, diverted at the idea of ‘managing McWhing,’—“A little slating always helps a book to sell.”

“In some cases it does,”—and Morgeson stroked his thin beard perplexedly—“But in others it most emphatically does not. Where there is any very decided or daring originality, adverse criticism is always the most effective. But a work like yours requires fostering with favour,—wants ‘booming’ in short–”

“I see!” and I felt distinctly annoyed—“You don’t think my book original enough to stand alone?”

“My dear sir!—you are really—really—! what shall I say?” and he smiled apologetically—“a little brusque? I think your book shows admirable scholarship and delicacy of thought,—if I find fault with it at all, it is perhaps because I am dense. The only thing it lacks in my opinion is what I should call tenaciousness, for want of a better expression,—the quality of holding the reader’s fancy fixed like a nail. But after all this is a common failing of modern literature; few authors feel sufficiently themselves to make others feel.”

I made no reply for a moment. I was thinking of Lucio’s remarks on this very same subject.

“Well!” I said at last—“If I had no feeling when I wrote the book, I certainly have none now. Why man, I felt every line of it!—painfully and intensely!”

“Ay, ay indeed!” said Morgeson soothingly—“Or perhaps you thought