Цитаты из книг автора «Valery Bondarenko»

Marketing under its widest sense is a social and managerial process by which individuals and groups of people get what they need by creating products and exchanging them.

To use logical, reasoned, clear oral and written language, to use the skills of public speaking, conducting discussion and debates. To work as a team, to lead and to obey. To respect and protect the historical heritage and cultural traditions, to perceive social and cultural differences tolerantly. To take the initiative and creativity, including unusual situations. To adapt to new situations of social and professional activities, to implement the experience, possibilities. The requirements are for Master’s professional competence Master should be able to: Organizational-administrative activity Assess the process taking place in international economy, identify trends and prospects. Analyze and develop recommendations

marketing is also a system of thought and action system.

aimed at obtaining an acceptable value profit through accounting and active influence on market conditions.

In a more narrow sense (entrepreneurial)

in order to achieve the diversity of benefits

brings benefit to the society.

direction of its implementation

which in view of monetary opportunities

It is advantageous to produce the products that will be in demand than to produce something that struggles to sell.»