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Buy or Die
There cometh a time of ruthless advertising
Theodor Ventskevich

ACKNOWLEDGMENTS


Illustrator CHRYSTYANRomero

Translator Igor Borisov

Editor John Manoogian

© Theodor Ventskevich, 2020

© CHRYSTYANRomero, illustrations, 2020

© Igor Borisov, translation, 2020

ISBN 978-5-4498-0259-0

Created with Ridero smart publishing system

I would like to express my immense gratitude to several people who made this book possible.

To my amazing translator and alter-ego Igor Borisov, who put this book into English.

To my editor John Manoogian, the founder and most diligent worker with the Writesaver service.

To all those who thought, or even let me know directly that this book was worth writing.

Finally, to all those who decided this book was worth reading.

Part I

Chapter 1 | Zed

“It is half past six now, and you are running late. On such a day!”

Citizen Z368AT, or simply Z, opened his eyes.

“What day?” he asked sleepily.

“You forgot?” The servant was surprised. “Forgot about your own birthday?”

“What birthday, what are you talking about?” Z frowned. “It will be only…”

“Today is your second birthday,” the servant explained patiently. “The moistening cream Newskin endows you with new life and eternal youth. Watch the miraculous effect…”

Z deftly evaded the servant’s wet glistening finger and barricaded himself with a pillow.

“Stop it!” he commanded.

The code word forced the servant to retreat. He looked at his finger thoughtfully and, frowning, wiped it on his pants.

“Let me remind you,” he remarked with dignity, “that you promised to unsubscribe from advertising.”

“I have no money for that,” Z snapped.

The servant bowed.

“I see. By the way, it is thirty-four minutes now…”

“You better watch your people,” Z replied. “They have lost all respect. Our doormat was advising me to buy better shoes yesterday. Be so kind as to remind him of his place.”

“Of course.” The servant bowed. “But, you see, it is difficult to demand discipline from others, when you yourself are falling into advertising mode now and then.”

“I have no money for that!” Z repeated and, sympathetically patting the hollow plastic back, slipped past the servant into the bathroom.

“One could think you’d ever had it,” murmured the servant as Z left.

***

Z did not like his bathroom; the “I have no money for that’ stench was the worst here. The toothbrush, before turning on, pedantically read the rules for cleaning teeth, then, even more tediously and monotonously, narrated the news and novelties of dentistry. The soap dictated the address of the nearest nail salon. The water tap never forgot to turn off the cold or hot water for a second, each time apologizing that only Santa works flawlessly.

The towel was shocked with the state of his facial skin and abundance of dandruff and never failed to remind him that a single drop of Apollo cream would have eliminated both problems forever. As well as wrinkles. And early baldness. Not to mention bad breath. When the towel groaned menacingly, “Oh, how can you be like that?” Z crumpled it up and threw it under the sink.

But the main enemy was, of course, the mirror.

“You!” it exclaimed. “Again! How long are you going to torture me?”

The reflection in the mirror was dressed in worn-out underwear and a dirty white jersey. It was unshaven, unkempt, and smelly, with reddish hungover eyes, a low forehead, and greasy, sparse hair. Sure enough, it hated everyone and everything.

“What a nice day!” Z greeted him. “You look gorgeous. How did you sleep?”

The reflection belched, scratched its crotch, and suddenly disappeared, giving way to a smart middle-aged gentleman. The gentleman had nice pink cheeks, pearly teeth, and wonderful silky curls falling over his shoulders. Despite their differences, Z easily recognized himself in both reflections.

“Right from Hairy Fairy barbershop,” explained the gentleman carelessly. “It’s right there, around the corner and to the right. Highly, highly recommend.”

The gentleman half-turned, showing his profile and shrugged his shoulders.

“The suit, by the way, is from H&M&Son,” he added. “Oxford street, two minutes from…”

“Get out!” snapped Z, and the gentleman disappeared.

The mirror, having completed the trick, finally let the real reflection of Z come to the surface.

“Many thanks!” Z said.

“You are welcome. Have a nice day!” answered the mirror. “And do not forget: the happy man is not one who earns a lot, but one who spends a lot!”

“I remember!” Z snapped.

And, yes, there was hardly a man in the world capable of forgetting the main slogan of the millennium. Nobody had so much money so as to use goods entirely without built-in advertising.

***

When he was leaving the bathroom, Z bumped into the cook, who was waiting for him at the threshold.

“What do you want?” Z was surprised.

“Bread!” was the answer. “I need bread to make toast. Give. Me. The bread. Quickly!”

“Quickly?” Z flushed. “When will you learn the language at last? You have sufficient IQ for this, don’t you? Well, wait here, I will bring your bread. Quickly.”

He went into the hall, took out a loaf from the bag that was hanging on the door handle and, absently examining the wrapper, moved towards the kitchen.

“One loaf is good, but two are at a discount,” the wrap had time to state before moving, torn, to the pocket of the bathrobe.

“Bakery 1212 offers the best products at best prices,” the second wrapper reported. “Best flour from excellent grain that was grown on protected lands by the prettiest workers!”

Pictures of nude female workers appeared. Z, who was passing the bedroom, blushed.

“I wonder if they work naked, too?” he muttered, involuntarily looking at the door.

The wrapper with nude workers was too tough to be torn, so Z, losing patience, finished it with his teeth.

“Miraculous Ecclefechan tarts! Cures 1000 known diseases! A unique recipe that was stolen from Tibetan monks! Only here! Only now! Order today and we will add 100 extra cured diseases for free.”

Having shoved a fourth wrap into his pocket – “Edible statues, portrait resemblance is guaranteed!” – Z pulled out a loaf that was carved on the crust with inscriptions like ancient clay tablets: names of the workers of the bakery, of the transport company, of the mill, of the agro complex, and at least two dozen more names without mentioning their posts; obviously, those who had paid for the advertising, whether from lack of fame, or from an excess of money. Across them, a line that was printed in giant playful font declared: “I love you, Bunny. Your Kitty!”

“Two hundred credits!” Z gasped. “Where do all these animals get so much money?”

He handed the loaf to the cook and sat down to drink his coffee.

A second later something stirred behind him, and a broken string sadly rang somewhere very close to his ear. Z, as if stung, turned around.

The cook, turning white, slowly dropped a loaf from his weakening hands. Z watched closely as the loaf slipped out of the cook’s fingers, fell to the floor, jumped, and flew off into a corner. It calmed down there, rocking silently.

The cook stood several seconds, motionless, listening to himself.

“I beg your pardon,” he said in an apologetic voice. “I am dead.”

He gathered his strength, and for the first and last time in his life, said a complex sentence:

“Please do not tell the company. Maybe I will recover.”

The cook fell silent, dropped his hands, and his eyes went out. There was silence. Z waited for a little, looking inquisitively at the cook.

“No, you will not,” he decided and, standing up from the table, cautiously approached the loaf that was still lying on the floor. In the fresh cut, something glittered dully. The loaf stirred, and Z hastily recoiled. Something within the loaf hissed, clicked, and started to pour out silent sad music.

“The cook is dead and burning in hell

There is no use in ringing the bell

The Devil devours your breakfast now

You may choose to object but I wonder how,”

a sweet velvet baritone sang. Then there was a pause, after which both the music and the baritone became considerably merrier:

“You are making a mountain out of a molehill,

Cook is all dead and is not going to heal

We will remove that damned corpse for free

And replace with Kitchener at no fee.

Kitchener is great, Kitchener is smart

Kitchener is famous, state-of-the-art.”

“Each Kitchener cook,” confidentially informed the voice that had settled in the loaf, having finished with the couplets, “is guaranteed to have an IQ above sixty, thus easily detecting any foreign elements in food. Needless to say, this ability can substantially prolong both his and your lives.”

Three coins rolled out onto the table with a ringing sound – evidently a refund for the corrupted bread.

“And what about the cook?” Z exclaimed resentfully. “Or do you think it was free?”

The loaf, it seemed, was just waiting for this.

“New cook for absolutely no fee!” it announced. “Just bring your old cook to us and we’ll replace it with a new Kitchener for free! New Kitchener for your kitchen! Twice as fast, three times as delicious, four times more intelligent! Kitchener and your kitchen! Kitchener for your kitchen. The kitchen is Kitchener.”

“What insolence!” Z hissed.

With disgust, he lifted the loaf with his two fingers and sent it to the trash.

“Kitchener!” the loaf managed to repeat before his death.

Z looked anxiously at his watch. He was already late, and now he had to take care of a corpse. A corpse that was cooling down rapidly, and which Ness only yesterday, with great difficulty, taught to cook pancakes with apples.

“Where can I fit it?” Z looked around helplessly.

It appeared that to hide the corpse, even the corpse of the cook, in a modern kitchen was not that easy. All in all, it looked as if Z had to take the cook to work and then, in the evening, on the way home, replace it with that damned Kitchener. There was no other way.

Z looked at the cook. The cook’s jaw fell open, and both eyes rolled to the bridge of the nose.

“The perfect colleague!” Z sighed.

“Seven hours and twenty-four minutes now,” came a smooth voice from the bedroom. “Which reminds me about ‘24’ cafe, where every 24th visitor gets a free cup of coffee.”

“Oh, shit!”

He was really late now. He gulped his coffee and looked at Holmes, who was scrutinizing him closely from his corner. Z shook his head.

“Sorry, buddy, I do not have time. Ness will take you for a walk as soon as she is awake.”

“You are a stupid stinky goat!” the dog collar translated.

Holmes remained Ness’s dog. Neither half a year of living together, nor kilograms of sausage could soften his canine heart.

“I love you too,” Z replied. “Be a good dog: try not to bite off your balls when you wash yourself up.”

“Worse than a goat,” the collar translated. “Cat’s goat!”

***

Z looked at his watch: almost half past seven. A little more than half an hour before the morning instruction…

He put on a suit and, tapping on the lapel, tuned the color to his favorite dark blue. Then he scrutinized the back in the mirror. Today, the advertising space was filled by a trailer for the new thriller. Lately, the trailer was in a hot rotation, but Z had still not seen the film yet. He remembered only the name: “4981”. Or was it “1984”? After the film industry eventually gave up the bad habit of giving names to its offspring, Z constantly confused them. Might as well be “9841”. It’s a pity Ness is asleep. She would have known for sure. She has too much memory for one person.

As always, having remembered Ness, Z lost his vigilance and kept his eyes on the trailer a little longer than he should have. After viewing it four times, he finally pulled himself back together: luckily for him, it was only a trailer.

There was less and less time remaining. Z put on his spectacles (he’d rather forget their price right after he bought them), put on the headphones, poked new filters into his nostrils and, with cook under his armpit, quickly left the apartment.

He closed the door, and stood motionless for a moment, watching the gray walls of the corridor sliding forth, slowly dissolving in a soft, dim light. Then he leaned forward a bit, took off his spectacles, and met the wave that rushed towards him. He rocked back and smiled. It’s useless to oppose the sea. Because it was the sea: the same mighty waves, tearing each other in splashes and foam, the same invincible power. Only instead of water, there was onon, theon, zeon, and even good old neon and xenon. Waves of light rolled along the corridor, mixing and merging with each other, raving, clashing and bursting, wetting the walls and ceiling with spatters of luminescent foam. Advertisements of this and that. News, announcements, and trailers. Notifications and messages. Appeals, warnings, cautions. Pointers, inscriptions, graffiti. Holograms, instagrams, projections… Z knew that oceans of sounds and smells were raging on the same space at the same time, but he was not crazy enough to mix those drinks.

He gasped and hurriedly put his glasses on. The gray walls cut off the colored madness like a guillotine. The only reminder left was the barely noticeable logo of the glasses’ manufacturer – it was hardly visible but it was something that was always present and everywhere.

Z shook his head harshly to get rid of the colored spots that were floating before his eyes, and having adjusted the cook under his armpit, hurried to the elevator.

***

And yet the glasses were worth the money. They filtered everything except for the “ghost-walkers’ which, although forbidden, still crowded the streets. A passerby would change his direction suddenly and, with a friendly arm around your shoulders, whisper intimately in your ear: “Best sushi in town. Fifty meters straight and twenty to the right. I swear, you will eat your fingers with it!” and immediately melt into the air. It was near to impossible to indict or fine their owners. Z made it down to the garage and started to search his car. It was not that easy since the car had been granted the right to repaint itself at its own discretion: an award for a year of accident-free driving.

After spending several minutes futilely wandering around the garage, Z gave up and called out as loudly as he could:

“Toy, come here!”

A minute passed in vain. Z gritted his teeth, and turning the other way, yelled again:

“Toy, that’s enough! We are late!”

And then, finally, in the quiet rustling of tires, Toy came, slowly and proudly. A proud beast male, a thoroughbred horse, a car of Alpha class, which, of course, could only belong to the real male, that is (according to the Charter) to any Undo service officer, including Z. Could the real male’s salary be less than the cost of a single wheel of his car? The Charter was silent. As well as about whether his IQ could be less than that of his car. Officers suspected that they could not. So did the cars. Naturally, the relations between officers and their cars were tinted with mistrust, misunderstanding and poorly hidden contempt.

“Good morning, Toy,” Z greeted his car, taking a gloomy look at the acid green corpus with a picture of a very naked and very welcoming girl on the hood, “you look great.”

“Thank you,” Toy replied politely, “I found this print in the last issue of ‘The Wheel’. Do you like it?”

“Very nice,” Z agreed through clenched teeth.

“Really pretty, eh?” continued Toy, opening the door.

Every day Toy tried to choose the most disgusting color and picture, slowly but surely getting closer to the hidden complexes and fears of his owner. The game went into one gate, and Z had nothing left to do but endure it silently.

“Too skinny for me,” he said indifferently, “and tits are too small.”

“Really?” Toy was obviously surprised, “I was afraid they would hang from the hood if I enlarged them.”

“Well,” Z drawled in disappointment, “let it be like this. Be so kind, open the rear door.”

There was a silent buzzing of moving cameras: Toy was carefully examining Z’s burden.

“What’s this?” he asked suspiciously.

“The cook,” Z explained.

“Why does he travel under your armpit?”

“He broke down.”

“Died?”

“Broken,” Z repeated stubbornly. “He is ninety percent machine.”

“Okay,” Toy agreed. “So he is ninety percent broken. Still, as far as I understand he is ten percent dead.”

“Well,” Z laughed awkwardly. “What is ten percent? One has to score at least ninety to become a real corpse.”

...
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На этой странице вы можете прочитать онлайн книгу «Buy or Die. There cometh a time of ruthless advertising», автора Theodor Ventskevich. Данная книга имеет возрастное ограничение 18+, относится к жанрам: «Современная русская литература», «Русское фэнтези».. Книга «Buy or Die. There cometh a time of ruthless advertising» была издана в 2020 году. Приятного чтения!